Anime Clipart Girls Need Sushi Too

OH WE ROVE SUCHE AND BIG AMELICAN PENIS WHY YOU NO COME TO SUCHE LOKU AN WE SHOW YOU LEAR GOOD TIME RONG TIME ARR NIGHT RONG BAYBAY?

A thing, well maybe the thing that annoys me most about this billboard is how it doesn’t actually have fucking anything to do with sushi, aside from three vaguely-animesque girls with cocked hips sacheting around the billboard’s center space, displaying playing cards and champagne glasses but no goddamned sushi at all.

On top of the cloying, unimaginative main illustration which was no doubt culled from one of those 1,000,001 Clipart Images CD ROMs from circa 1996, the design is terrible. There’s no “rule of threes,” each design element takes up the exact same third of the canvas. There is no dominant, subdominant or subordinate design element, the illustration takes up the same space-share as the restaurant design, the advertising copy and the informative copy at the bottom.

Were I to turn this billboard in for class credit, I’d be failed and asked to repeat the class. And yet someone out there got paid to do it. That right there is what frustrates me most about the state of advertising in general and this city in particular.

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